Graphic Design
Design is so simple, that is why it is so complicted - Paul Rand
What do I love about Graphic Design? The simplicity. When I design for advertising or marketing clients, I take all of the information at hand for the particular project and simplify it. A simple visual can tell a whole story in an instant.
Logo for Bethpage Credit Union, Newsletter and Infographic
Label Designs for Brindle Haus Brewing Co., Rochester NY
Logo + Infographic for Poolr Office Pool App
Pinky Promise Logo + Label Design:
Simply intertwining the Y and P gives the idea of a physical pinky promise. These moisturizers were paired as a "buddy pack" to be sold together... keep one and give one to your bff.
Large Scale In-Store Display for Bethpage Credit Union Summer Youth Campaign:
This project was really fun! I designed this big beach house display to hold a promotional boogie board.
I art directed the photoshoot with the kids holding the boogie board and designed the print & digital campaign around this imagery.